Client : Walmart
Role: UX Designer
Scope: 8 weeks
Problem Statement : How might we make Grocery Shopping fit into people’s schedules?
I looked into a few different companies to get inspiration on how best to solve this problem. I chose two of my three best ideas that I could implement in wireframe and working prototype with my minimal design experience and limited timeline.
This project took place over an 8-week design class and the whole process — from problem statement to the usability report — was carried out by me.
After a quick tutorial on Figma, I was able to create these wireframes.
In my usability tests, I wanted to see how people thought while ordering their products.
I also wanted to see if users would be able to navigate through the prototype.
Much of my designs were based on the actual app. I wanted my addition to be subtle so that it wouldn’t take away from the shopping experience.
Usability Testing Report
I recruited five participants for testing sessionssesión over Zoom. Each session took about 30 minutes. Once tasks were completed, I asked participants about possible improvements that could be made. (You can test out the prototype here.)
From the testing sessions I learned that:
- 60 percent of testers don’t use the reorder button to reorder items but more as a shopping list.
- 100 percent of testers liked the crowd meter and would use it when considering which store to go to
- 100 percent of testers wanted a way to make sure that they work getting the freshest product from the store and not leftovers.
Conclusion & Next steps
Based on user feedback, I can see that there is definitely a demand for the transparency provided by the crowd meter.
The next step would be to do more research, I think that even the subtle addition of the crowd meter has the potential to create a big change in the way Walmart users use the app and the grocery service.
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